Get Your 2021 Social Year Back on Track 😉
I'm not going to be able to save your year, but I'll do what I can to get it started on the right foot for you! As I have the feeling that more than one social media manager will have some silent brand days coming up, I wanted to share a few things you can do during that time that will set you up for long terms success:
Back up your Facebook business page - trust me on this! You don't own Facebook, so downloading your page regularly ensures you never lose that content and information you've spent countless hours creating. Here are step-by-step instructions on how to do this: https://www.facebook.com/help/466076673571942
PS make sure to save it somewhere that you can find it too!Update your Google Business page - ahhh the forgotten platform that is Google Business! Have your hours change? Reviews to respond to? Cool new brand photography? Google algorithms love when you regularly monitor and update your Google Business locations.
Get up-to-date on the latest iOS14 update will make an impact on your social ads - The times they are a changing. Apple's new software release affects how Facebook pixels and ad tracking operates. My advice is to be sure your website is verified with Facebook Ads Manager & keep a close eye on your pixels. My sneaking suspicions are that we will see lower conversions & increases in CPC ads on the platform moving forward -- make sure to adjust your budgets accordingly over the next several months. Get all the details from Facebook here: https://www.facebook.com/business/help/331612538028890?id=428636648170202
Resize your logos/banner images - last but definitely not least do a quick audit of all your social channels. Make sure that your thumbnails, banners, any other header images/videos, and pinned posts are still relevant and sized correctly for a variety of devices.
No time or clue where to start on this list? Send me a quick email, I'm happy to spend time reviewing your social channels and see what needs to be done to improve your audience’s experience & keep your brand looking fresh.